Dropbox changed the outdated methods of storing files in flash drives, disks and hard drives. Their introduction to cloud storage has revolutionized how users can store their files, photos and videos. In this post, I talk about Dropbox’s competitive advantages with their emphasis on design and security, which is a small addition to what I will present on Wednesday!
How Dropbox Competes with Google Docs
Dropbox started a file hosting service, by creating a platform where users can store their documents, photos and video though cloud storage. Drew Houston saw a problem with existing methods like flash drives and disks, so he created a Dropbox prototype for his own use. Drew Houston and a later partner, Arash Ferdowski, launched Dropbox in 2007 with the hopes of facilitating file storage for users.
Now that cloud storage is becoming a popular method to store files, Dropbox wanted to expand its market and create a space for collaboration when they launched Dropbox Paper. Dropbox describes Paper as “more than a doc. Paper is a flexible workspace that brings people and ideas together. With Paper, teams can create, review, revise, manage, and organize—all in shared documents.” This new features clearly competes with Google Docs. Users of both platforms have noticed many benefits of using Dropbox Paper as a collaboration alternative to Google Docs.
When users first explored Dropbox Paper, they notice the difference in aesthetics and design of the Paper collaboration interface. In relation to the Margaret Gould Stewart TEDtalk from class, Dropbox played attention to every single detail and designed a minimalist layout for the user. Dropbox uses a modern, all-white interface that are free of distractions; they do not even have the formatting toolbox unless the user selects the text.
For more advanced features, Dropbox Paper allows programmers to add code snippets to the document, so engineers can collaborate through code. Links from video websites like YouTube and Soundcloud are easily embedded onto a Paper document. Drag and drop function for Paper files is especially useful for users who are in a rush. For collaboration purposes, Dropbox Paper displays task lists and mentions in the document.
Some downsides of Dropbox is that it has the lowest storage per dollar compared to Google, Microsoft and other cloud storage platforms. This feature may deter potential customers from using Dropbox.
Because Dropbox offers its services over desktop, mobile and tablets, they are responsible for handling the transfer of data as well as the safe data storage. Dropbox designed its security with multiple layers of protection. The files that are within the system are encrypted using a 256-bit Advanced Encryption Standard (AES). The company uses secure tunnels that are transferring between the user’s devices and their servers.
Dropbox tests its applications for security breaches and it regularly enhances its security against hackers. For users that require advanced security, they can use a two-step verification for a text message to confirm login identity. This strong level of security allows users to transfer the documents to different devices without fear of any breaches.
Furthermore, Dropbox has dedicated a security team to maintain their security levels. On their website, Dropbox claims that their company is “designed with multiple layers of protection, including secure data transfer, encryption, network configuration, and application- and user-level controls that are distributed across a scalable, secure infrastructure.” With the multiple levels of security, Dropbox is a better option for businesses to store their files to store in a secure place.
Dropbox Goes Public
On March 23, 2018, Dropbox stock decided to go public. It ended up pricing its shares at $21, even though its initial projected price was between $18 and $20. This overwhelming support from investors even before the stock went public shows Dropbox’s success. On the day that the stock went public, its shares went up 36 percent once the market closed. This success marked Dropbox as the largest tech IPO since Snapchat.
I am super excited to present Dropbox on Wednesday!