Last week, I gave a presentation on Lovepop, a company that is revolutionizing the greeting card industry with intricately 3D cards, designed on advanced naval engineering software, and then constructed using the Kirigami style. I conducted extensive research, and came to know and understand the company well. I felt comfortable when presenting before the class, as well as answering questions. However, upon listening to Professor Doyle’s lecture about venture capital and the funding process, did I realize that I had not fully understood the importance of a crucial factor that has allowed for Lovepop’s success.
When someone asked me why Lovepop’s cards cost so much more than its competitors, and why people still choose to buy them, I answered that it probably had something to do with the advanced technology behind the cards, and that they were just really beautiful. Professor Doyle, however, happened to answer this question in his lecture as well. Why are people buying these cards? Because of the company culture that founders Wombi Rose and John Wise created from the first day, and believed in so passionately.
They weren’t just selling cards to spread cards, they wanted to spread love and positivity, and allow people to truly enjoy a new, exciting experience of giving and receiving personalized greeting cards. I think this is a crucial part to understanding why some companies, such as Lovepop, are able to disrupt industries that are seemingly untouchable and traditional. It’s all about the people behind the product, and their vision of the world being a better place with their product or service being available. It came to no surprise to me when I learned not only from Professor Doyle, but also several of my classmates who met Wombi Rose and John Wise, that the two are extremely friendly, likable people. The people, along with the culture they create, are what drive investors, as well as consumers, to believe in their product!