“As the global leader in licensed sports merchandise, Fanatics is changing the way fans purchase their favorite team apparel and jerseys across retail channels through an innovative, tech-infused approach to making and selling fan gear in today’s on-demand culture.” Starting Line-Up Player 1: Mike Rubin. Mike started selling ski-equipment out of his parent’s basement when … Continue reading Let’s Cheer for Fanatics
Game Predictions One week left until Super Bowl LII and loyal fans are getting ready for a nail-biter. However, behind the scenes there are two more teams pining to get the attention of the fans. 2 of the US retail industry leaders are fighting it out to see who will reign supreme in the hearts, … Continue reading Shopping Showdown: The Battle for E-Commerce
INTRODUCTION Cognitive psychologists define habits as, “automatic behaviors triggered by situational cues:” things we do with little or no conscious thought. Therefore, the products and services we habitually use alter our everyday behavior, engineering our actions. Written by Nir Eyal, this book primarily discusses the Hook Model: a four-phase process that companies use to form … Continue reading Synopsis – Hooked: How to Build Habit Forming Products
Hey #BCSTT! I hope everyone is enjoying their brain break, I know I certainly am taking advantage of the ample time for movie marathons and endless snacking. For a bit about myself, I’m Abby Konkoly and I am a sophomore in CSOM potentially interested in Information Systems and Business Analytics (Disclaimer: I am still completely … Continue reading Hey from Abby K!