Let’s Cheer for Fanatics

“As the global leader in licensed sports merchandise, Fanatics is changing the way fans purchase their favorite team apparel and jerseys across retail channels through an innovative, tech-infused approach to making and selling fan gear in today’s on-demand culture.” Starting Line-Up Player 1: Mike Rubin. Mike started selling ski-equipment out of his parent’s basement when … Continue reading Let’s Cheer for Fanatics

Synopsis – Hooked: How to Build Habit Forming Products

INTRODUCTION Cognitive psychologists define habits as, “automatic behaviors triggered by situational cues:” things we do with little or no conscious thought. Therefore, the products and services we habitually use alter our everyday behavior, engineering our actions. Written by Nir Eyal, this book primarily discusses the Hook Model: a four-phase process that companies use to form … Continue reading Synopsis – Hooked: How to Build Habit Forming Products