Snapchat Yellow: Launching Creative Ideas

Snap Inc’s Need for Innovation Snap Inc. has been in desperate need of a fresh idea. The company has been struggling as popular social media apps continue to include Snapchat features on their platforms. Facebook and Instagram have both introduced facial-recognition filters and Stories, stealing market share from Snapchat users. When talking to my friends, … Continue reading Snapchat Yellow: Launching Creative Ideas

Hooked: How to Build Habit-Forming Products

Summary Nir Eyal wrote “Hooked: How to Build Habit-Forming Products” based off his years of practical experience in Silicon Valley. As he witnessed hundreds of products either flop or succeed, Eyal decided to embark on a research journey to understand why people seemed to get attached to some products over others. Ultimately, he wanted to … Continue reading Hooked: How to Build Habit-Forming Products