Why iMessage Might Just be Apple’s Biggest Competitive Advantage

The smartphone market is one of the most competitive and fastest growing markets in all of business. Companies like Apple, Google, and Samsung compete against each other year after year to increase their respective shares of the market. While Samsung holds the largest market share globally with a 30% share as of August 2018, Apple … Continue reading Why iMessage Might Just be Apple’s Biggest Competitive Advantage

Book Report – The Fourth Transformation by Robert Scoble and Shel Israel

This summer I chose to read the book¬†The Fourth Transformation¬†by Robert Scoble and Shel Israel. In this book, the authors dive deep into the nearly limitless possibilities of wearable technology and how it will impact our lives in the future, both near and distant. For context, Scoble and Israel assert that there have been three … Continue reading Book Report – The Fourth Transformation by Robert Scoble and Shel Israel

Intro

Hey guys! My name is Keegan Doyle and I am a Junior in CSOM studying Marketing with a Minor in Philosophy. I'm from Southlake, Texas, located just outside Dallas. I lived in Cushing my Freshman year, Walsh my Sophomore year, and I'm living off campus this year! I'll also be spending my Spring semester abroad … Continue reading Intro