Spotify: The Audio Experience of the Future

Most of us know Spotify as a music streaming giant, dominating the market over competitors such as Apple Music and Amazon.  Spotify, however, has aspirations of taking over the entire audio market beyond just music. In the same way in which video streaming services such as Netflix have made cable tv irrelevant, Spotify hopes to take over … Continue reading Spotify: The Audio Experience of the Future

Fanatics: Partnerships and International Expansion

This past week, I presented on Fanatics, a manufacturer and online retailer of officially licensed sports merchandise.  In my presentation, I talked about the vertically integrated structure of the business and how it gives Fanatics the speed and flexibility to meet changing levels of demand.  This strategy allows Fanatics to seize “micro moments”, as Executive Chairman Michael … Continue reading Fanatics: Partnerships and International Expansion

The Future of Fandom

While studying abroad in Sydney, Australia, I had the opportunity to work on a marketing campaign for the city’s professional soccer team, Sydney FC.  As part of my Consumer Centric Innovations class, groups of students were tasked with creating a strategy to increase fan engagement and attendance at games.  My knowledge of American tailgating traditions influenced my … Continue reading The Future of Fandom