Book Summary Tap: Unlocking the Mobile Economy

"Americans prefer chewy cookies while Europeans prefer crunchy." How do we know this? Data. Over winter break I had the pleasure of reading Anindya Ghose's Tap: Unlocking the Mobile Economy, a fantastic book detailing his years of insight, experience and knowledge of data driven marketing on the mobile platform. Here is my summary and review. Summary In his … Continue reading Book Summary Tap: Unlocking the Mobile Economy