Although the widespread adoption of social media has provided powerful and targeted marketing outlets, companies are still expected to provide engaging content if they want to capture consumer attention. Many firms don’t have the expertise within staff members to create effective content while outsourcing content creation to external firms comes with hurdles such as high … Continue reading The Ceros Experience

Drones are commonly associated with with their ability to provide stunning aerial photographs and videography. People have enjoyed using them for selfies or taking pictures of their properties. Other uses have also been explored and span a variety of industries and applications such as helping with wildlife conservation efforts and assisting scientists with studies by … Continue reading African Countries Experiment with Drones

San Francisco has a strong reputation for being one of the largest tech hubs in the world, but as housing prices continue to soar, startups are struggling to find affordable office space and pay their employees a livable wage. Additionally, small startups are forced to compete for the brightest talent against tech giants like Google … Continue reading How San Francisco Housing Prices Are Affecting Startups

In an effort to encompass the entire entrepreneurial journey, Brad Stone, author of The Upstarts, provides a glimpse into Uber and Airbnb to illustrate the developmental phases in the early life-cycle of a company.   Part I: Side Projects Airbnb Airbnb’s three co-founders included Joe Gebbia, Brian Chesky, and Nathan Blecharczyk. Prior to founding Airbnb, … Continue reading “The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World” Summary & Review

Hello!!!! I am SO excited to get to know all of you this semester! I can’t believe how quickly summer has gone, but I’m looking forward to being back at BC soon. I have lived in Minnesota my entire life and have four siblings and a dog. My two older brothers both graduated from BC … Continue reading Introduction: Jenna Steichen