Many of the businesses we will be visiting earn their revenue from advertising. Giants such as Facebook and Google have opened up a whole new realm of advertising possibilities in the world of digital marketing. I will focus on these two companies because their ubiquity and wealth of data make them highly popular for advertisers. … Continue reading How do all these companies make money? Advertising.
Game Predictions One week left until Super Bowl LII and loyal fans are getting ready for a nail-biter. However, behind the scenes there are two more teams pining to get the attention of the fans. 2 of the US retail industry leaders are fighting it out to see who will reign supreme in the hearts, … Continue reading Shopping Showdown: The Battle for E-Commerce
"Americans prefer chewy cookies while Europeans prefer crunchy." How do we know this? Data. Over winter break I had the pleasure of reading Anindya Ghose's Tap: Unlocking the Mobile Economy, a fantastic book detailing his years of insight, experience and knowledge of data driven marketing on the mobile platform. Here is my summary and review. Summary In his … Continue reading Book Summary Tap: Unlocking the Mobile Economy