Facebook: The King of Advertising

Unsurprisingly, every student in our class has a Facebook account. Today, Facebook has become a necessity for any college student – or rather for any functioning member of society.   Founding Story On February 4, 2004, Harvard students Mark Zuckerberg and Eduardo Saverin launched a social networking service called “The Facebook”. The website improved on … Continue reading Facebook: The King of Advertising

How do all these companies make money? Advertising.

Many of the businesses we will be visiting earn their revenue from advertising. Giants such as Facebook and Google have opened up a whole new realm of advertising possibilities in the world of digital marketing. I will focus on these two companies because their ubiquity and wealth of data make them highly popular for advertisers. … Continue reading How do all these companies make money? Advertising.

Book Summary Tap: Unlocking the Mobile Economy

"Americans prefer chewy cookies while Europeans prefer crunchy." How do we know this? Data. Over winter break I had the pleasure of reading Anindya Ghose's Tap: Unlocking the Mobile Economy, a fantastic book detailing his years of insight, experience and knowledge of data driven marketing on the mobile platform. Here is my summary and review. Summary In his … Continue reading Book Summary Tap: Unlocking the Mobile Economy