Looking back on all the classes in my four years at BC, all (with the exception of one) had been taken with the purpose of checking off a box. Whether for A&S core, CSOM core, or my concentration, I signed up for classes semester after semester with a strict list of what needed to be … Continue reading “Get Comfortable Being Uncomfortable”
Unsurprisingly, every student in our class has a Facebook account. Today, Facebook has become a necessity for any college student – or rather for any functioning member of society. Founding Story On February 4, 2004, Harvard students Mark Zuckerberg and Eduardo Saverin launched a social networking service called “The Facebook”. The website improved on … Continue reading Facebook: The King of Advertising
Many of the businesses we will be visiting earn their revenue from advertising. Giants such as Facebook and Google have opened up a whole new realm of advertising possibilities in the world of digital marketing. I will focus on these two companies because their ubiquity and wealth of data make them highly popular for advertisers. … Continue reading How do all these companies make money? Advertising.
In this post, I will list and analysis some notable current activity of Fanatics from the past year so we may all be better prepared for our visit to their headquarters over spring break. Fanatics Has Record Super Bowl Sales After Targeted Ads Following this most recent Super Bowl, Fanatics has had record sales on … Continue reading Fanatics: A Recent Analysis of Their Current Events
I was inspired to write this blog post about the charitable acts of some of the companies we will be visiting in Silicon Valley for two main reasons. First, as I mentioned in an earlier post, I interned at a startup last summer that focused on nonprofit marketing. There, I saw the effect that charitable … Continue reading Giving Back in Silicon Valley