Facebook: The King of Advertising

Unsurprisingly, every student in our class has a Facebook account. Today, Facebook has become a necessity for any college student – or rather for any functioning member of society.   Founding Story On February 4, 2004, Harvard students Mark Zuckerberg and Eduardo Saverin launched a social networking service called “The Facebook”. The website improved on … Continue reading Facebook: The King of Advertising

How do all these companies make money? Advertising.

Many of the businesses we will be visiting earn their revenue from advertising. Giants such as Facebook and Google have opened up a whole new realm of advertising possibilities in the world of digital marketing. I will focus on these two companies because their ubiquity and wealth of data make them highly popular for advertisers. … Continue reading How do all these companies make money? Advertising.

Fanatics: A Recent Analysis of Their Current Events

In this post, I will list and analysis some notable current activity of Fanatics from the past year so we may all be better prepared for our visit to their headquarters over spring break. Fanatics Has Record Super Bowl Sales After Targeted Ads Following this most recent Super Bowl, Fanatics has had record sales on … Continue reading Fanatics: A Recent Analysis of Their Current Events