How do all these companies make money? Advertising.

Many of the businesses we will be visiting earn their revenue from advertising. Giants such as Facebook and Google have opened up a whole new realm of advertising possibilities in the world of digital marketing. I will focus on these two companies because their ubiquity and wealth of data make them highly popular for advertisers. … Continue reading How do all these companies make money? Advertising.

It’s a bird… it’s a plane… it’s a drone?

I decided to write my second to last blog on the toy everyone wished they got for Christmas: a drone. While they are fun to play with and fly around (I know from first-hand experience), drones have important business and life-saving applications that I decided to explore and share with you. While, to my knowledge, … Continue reading It’s a bird… it’s a plane… it’s a drone?