Renewable Energy in Silicon Valley Based Companies

The recent political debates on climate change and greenhouse gas effects is what motivated me to write this post. Specifically, I know San Fransisco and other Bay area cities have dedicated efforts to the importance of turning to cleaner sources of energy, despite White House decisions. Considering this, I wanted to look closer into the … Continue reading Renewable Energy in Silicon Valley Based Companies

Synopsis – Hooked: How to Build Habit Forming Products

INTRODUCTION Cognitive psychologists define habits as, “automatic behaviors triggered by situational cues:” things we do with little or no conscious thought. Therefore, the products and services we habitually use alter our everyday behavior, engineering our actions. Written by Nir Eyal, this book primarily discusses the Hook Model: a four-phase process that companies use to form … Continue reading Synopsis – Hooked: How to Build Habit Forming Products