Facebook: The King of Advertising

Unsurprisingly, every student in our class has a Facebook account. Today, Facebook has become a necessity for any college student – or rather for any functioning member of society.   Founding Story On February 4, 2004, Harvard students Mark Zuckerberg and Eduardo Saverin launched a social networking service called “The Facebook”. The website improved on … Continue reading Facebook: The King of Advertising

Let’s Cheer for Fanatics

“As the global leader in licensed sports merchandise, Fanatics is changing the way fans purchase their favorite team apparel and jerseys across retail channels through an innovative, tech-infused approach to making and selling fan gear in today’s on-demand culture.” Starting Line-Up Player 1: Mike Rubin. Mike started selling ski-equipment out of his parent’s basement when … Continue reading Let’s Cheer for Fanatics

Book Summary Tap: Unlocking the Mobile Economy

"Americans prefer chewy cookies while Europeans prefer crunchy." How do we know this? Data. Over winter break I had the pleasure of reading Anindya Ghose's Tap: Unlocking the Mobile Economy, a fantastic book detailing his years of insight, experience and knowledge of data driven marketing on the mobile platform. Here is my summary and review. Summary In his … Continue reading Book Summary Tap: Unlocking the Mobile Economy