Synopsis – Hooked: How to Build Habit Forming Products

INTRODUCTION Cognitive psychologists define habits as, “automatic behaviors triggered by situational cues:” things we do with little or no conscious thought. Therefore, the products and services we habitually use alter our everyday behavior, engineering our actions. Written by Nir Eyal, this book primarily discusses the Hook Model: a four-phase process that companies use to form … Continue reading Synopsis – Hooked: How to Build Habit Forming Products