Health and Fitness Tech: An Industry Rich With New Innovations

We’re officially into the second month of 2018, so for many people, this means that New Year’s resolutions are long forgotten. According to this Statista survey, 45% of people had a health related resolution for 2018. Health resolutions are not a new trend, but what is relatively recent is the idea of data-driven fitness. Arguably, … Continue reading Health and Fitness Tech: An Industry Rich With New Innovations

The Ultimate Guide to Augmented Reality

In May of 2014, Google announced that their wearable augmented reality glasses, Google Glass, would be available to the public. Exactly eight months later, Google stopped its production and tentatively set its return date to sometime in 2017. Google Glass was an absolute failure. The glasses costed $1,500, but not even a price tag that … Continue reading The Ultimate Guide to Augmented Reality

Book Summary Tap: Unlocking the Mobile Economy

"Americans prefer chewy cookies while Europeans prefer crunchy." How do we know this? Data. Over winter break I had the pleasure of reading Anindya Ghose's Tap: Unlocking the Mobile Economy, a fantastic book detailing his years of insight, experience and knowledge of data driven marketing on the mobile platform. Here is my summary and review. Summary In his … Continue reading Book Summary Tap: Unlocking the Mobile Economy